Charity Community Online Giving Cash Direct

In previous articles I have written about “Charitable Synergy” which I consider the most significant innovation in charitable fund raising in this decade. The process is simple; you raise money from outside your traditional donor base by allowing a complimentary charity and/or your donors to participate in the process by receiving a referral fee of some sort.

I realize that this is not traditional thinking, however, traditional fund raising techniques are not working in this economy. Charitable giving is down between 6 and 50 %, depending on where you live, who your donor base is and who is reporting. The good news is that church members are continuing to give even though it puts a major strain on their personal finances in these uncertain times. The charities that are taking the brunt of the decline in charitable giving are the community civic organizations that provide innovative programs for the local community.

What can you do about it? Think outside of the box. It's time to go beyond Charitable Synergy. As Robert Kiyosaki recommends in his newest book, “The Business For The 21st Century” there are new economic facts that traditional educators and businessmen have not yet grasped. One of those facts is that word of mouth marketing combined with an economic incentive is the most powerful advertising and promotion vehicle that you can use. However, to make it acceptable to your donors you are going to have to tailor it to your specific charity.

There are online giving cash direct programs available that can easily be structured for your charity that are based on fun, fellowship and making money together for the charity, civic organization and each other. Once the group is formed and is making money for the charity and themselves they have the choice to use the money for things that make them feel good, more charitable causes within their community or the world community that they want to participate in together.

How do you get started? Start thinking outside the box. Don't listen to the gloom and doom talking heads. The present economy represents a great opportunity for charities and civic groups to expand their loyal donor groups into cross related money machines that not only help the charity but each individual participant and the whole community by providing a solid base of friends and associates who can be counted on to continue giving no matter what. It's really simple and it works. Why not reward your donor base for being loyal?

Giving online simplifies the process, however, it can become impersonal and a little disconcerting. There is the concern about fraud and the use of funds for promotion and fund raising rather for the purpose you intended. Obviously, dealing person to person is the best method, however, that limits you to the donor base you have. In my opinion the best solution is to reward people for bringing their friends and associates to your charity.

There's an old saying “If you continue to do what you've always done, you'll continue to get what you've always got”. I can hear the head of your local charity saying “Yea,Yea we've always been able to get what we needed from donations or selling something or other.” Not any more. People just don't have the money. People need money, your charity needs money; why not give both what they need? There is not room to go into details here, however, to learn more you can get my free report Click Here.

There is another old saying “charity begins at home.” Charity starts in your home, your community and revolves around your friends and associates. We have come to rely on someone else; government, foundations, businesses, when it's really about each of us helping each other. It is really that simple. I look forward to helping all of you.